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Our Top automatic
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Turbo Responders
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Free Information about
autoresponders
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If you've reached the point of exhaustion trying to
keep up with answering the mountain of emails that threatens to bury you
alive every single day, you're ready to learn about autoresponders.
The bad news is that people expect prompt replies to
their email inquiries. However, unless you can figure out how to work
continual twenty-four hour shifts, or hire enough people to constantly
monitor incoming emails (while they're eating up your revenue), you have
a problem. |
The good news is an autoresponder is an inexpensive - or even free - method of
quickly responding to emails. What these programs do is automatically respond to
incoming emails as soon as they are received.
Emails are essential to your business for many different reasons. Most
importantly, these invisible email voices give you their feedback about your
website - for free! However, if you spend all your working hours answering these
emails, how are you supposed to run your business? The answer is simple: use
autoresponders. Autoresponders are programs that automatically respond to your
emails without you so much as having to click on your mouse.
There are a number of good reasons why you need an autoresponder besides just
answering your email. For example, autoresponders can be used if you need a way
to send information about your services or products, price lists, or if there
are repeated questions asked across large numbers of emails. Maybe you want to
offer your site visitors a special bonus of some kind, such as advice or
relevant articles. All of this can be handled by an autoresponder. Additionally,
you can advertise your business and then build stable relationships with your
customers by using autoresponders.
Autoresponder programs vary from software that runs with your email program to a
specialized script that runs on your web hosting company's server. This kind of
script may use a web page form or simply operate with your email account. This
kind of script is programmed to send out a standardized message whenever an
email is received. The message is sent to a particular script or email address.
Some autoresponders can do more than simply send out standardized messages. They
can send out an unlimited number of follow-up messages sent at predetermined
interval of time. For example, you can set your autoresponder to send out a new
message every day for as long a period as you desire.
There are numerous companies who offer autoresponders free of charge. Your
website hosting company often provides autoresponders as a free service. If this
is not the case with your web hosting company, there are numerous companies who
offer this service for a small fee, or free of charge, providing you attach an
advertisement for their company to your emails.
To personalize your autoresponder messages, you can attach a signature.
Signatures in this case are much like business cards. You can include your name,
company, all your contact numbers and addresses, and a brief message.
It's a good idea to attach a signature to every email that is sent out. This
works as a repeated reminder of your business identity every time a customer
sees it. The more they look at your signature, the more likely your company will
spring to mind when your particular service or product is needed.
You can create a standardized signature that every employee in your business
uses, or you can go wild, and let every staff member create their own personal
signature. Of course, like everything in life, there are some rules and
guidelines to creating a personal signature.
Keep the length of your signature between four to six lines of text, with no
more than 70 characters in a single line. Make sure that your email program does
not cut off your text! The content should include your name, your company name,
your email address, fax number, and any other contact details, such as 800
numbers. Lastly, always include a short personal message about your company. It
should be a subtle sell of your services or your products, and possibly your
company's reliability and longevity.
Another specialized use of autoresponders is to create courses that you can then
offer your site visitors for free. You must choose a topic in which you are an
expert and that precisely targets your potential customers.
Once you have carefully chosen your subject, divide it into a number of
different sub-topics. Then offer your site visitor a free 10 or 15 day course,
each day offering a different sub-topic. The first topic should always be a
welcome message to your site visitor and an explanation about what is to follow.
Your explanation should be enticing, getting the point across that you are
offering free, quality information that your target audience will find of great
value.
With every lesson, include the number of the lesson, the topic title,
information about your company and its services or products. At the end, include
a few blurbs about the next lesson to entice the subscriber to continue on.
Make sure each topic is packed with essential and valuable information, and
leaves the visitor lusting to know more. Otherwise, you may lose them in the
very beginning.
Of course, you have to write up your course before you can offer it. Once you
have done this, and gone over the material carefully, employing a professional
writer or editor if necessary, you must transfer your text to your
autoresponder.
There are a number of free autoresponders you can use. Try
http:/www.getresponse.com, or http://www.fastfacts.net. Or go onto Google and
you will find a long list of free autoresponder companies. Then sign-up for your
chosen autoresponder. Once you do, you will receive instructions as to how to
set it up and transfer your text.
Email is an excellent marketing tool; it is inexpensive and it is fast. Use it
to advertise your business by choosing your email address carefully. Your
website should contain different email addresses for different contact requests.
For example, use info@yourdomain.com for information requests, or
sales@yourdomain.com for questions about sales. It's a good idea to set up one
for the owner, such as president@yourdomain.com. This presents your company in a
personal, approachable light and insures that direct contact is provided.
Autoresponders are an effective and powerful marketing tool, allowing you to
make contact with thousands of potential customers. This is an invaluable asset
considering how many potential customers you usually have contact with before
you make an actual sale. Essentially, an autoresponser allows you to automate
part of your marketing campaign.
Creative and Profitable Ways to Use
Autoreponders
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An interested visitor who has been strolling through
your site has finally come to just what she is looking for and is about
to make a purchase. It's a sunny afternoon, and her cat, who happens to
be sitting on the moss under the visitor's large fifty-year-old
snow-rose bonsai tree, suddenly jumps down, and the priceless tree
topples over.
In the blink of an eye, your visitor exits your site, and your sale
is dust - unless you have had the foresight to utilize an autoresponder
that has captured her email address. |
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If you have installed an autoresponder, you can then follow-up with
her, and in all probability, make the sale when the poor woman has
finished repotting her precious bonsai.
Autoresponders are remarkable, versatile programs that do so much
more than just automatically answer your email. Here are a few ideas
that will help you to creatively and productively use your
autoresponder to transform the casual visitor into a profitable
customer. Use your autoresponder to:
1. Publish a newsletter. Certain quality autoresponders will manage
subscriptions and follow-up with interested prospects. Your
newsletter can keep your visitors informed about your services or
products, while building your reputation as a credible expert in
your particular business.
2. Publish a newsletter only for your affiliates. Inform them of
current sales you are running and of promotional material that your
affiliates can use themselves to increase their commissions. Include
tips, advice, and techniques that your affiliates can use to
successfully go out and promote your business.
3. Write reviews. Cover books, software, music, e-books, movies,
etc., and put each review in an autoresponder. Review your affiliate
programs, using a link to your affiliate's page in your
autoresponder.
4. Distribute your articles. Writing and distributing targeted
articles is a powerful tool to build your business credibility,
bring traffic to your site, and increase your sales potential. If
your articles contain valuable information, many editors will print
what is known as a resource box for you. A resource box contains
your bio and a brief description of your service or product. It can
also contain your autoresponder address. Let's say you've written
fifty articles. Put them on separate autoresponder accounts and
create a master list that contains the titles of each article, the
autoresponder address, and a brief abstract. Then promote your
master list. Additionally, include your publishing guidelines so
your affiliates can add their articles to your list, increasing the
number of writers who are represented in your article list.
5. Create mailing lists. Inform subscribers to your articles when
you've written new ones that they may want to publish in their own
newsletter or website.
6. Automate your sales process. Use an ad to insure repeated
exposure of your message, which has been proven to effectively
increase sales. In your ad, put your autoresponder address where a
visitor will be exposed to numerous marketing materials. This
multiplies the chances of converting visitors into customers. For
example, if you're selling a particular product, put testimonials
about how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.
7. Distribute advertising. Let's say you sell advertising on your
website or in your newsletter or e-zine. Set your autoresponder to
send the information about rates and how to place an ad
automatically to all prospects' email addresses. Then have your
autoresponder follow-up. It can also send notification of any
special deals you are currently offering.
8. Distribute an email course. Each day, have your autoresponder
send out another lesson. Just be sure that each lesson has quality
content - not a sales pitch. Your content will do the selling for
you, and will do it much more effectively. You can include tips
centered on a different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible benefits the
visitor will reap by purchasing your product. Make sure to include a
paragraph or two at the end of each lesson enticing your prospect to
consider making a purchase.
9. Automate a reminder about your service or product after a visitor
has completed your course. This will increase the possibility of
sales from visitors who have taken your course but are dragging
their feet about actually making a purchase. You can also use these
reminders to promote new products or services, and the products and
services of your affiliate programs.
10. Distribute free reports. This gives your visitor an idea of the
type of information you can provide and the quality of your product
or service. Make sure these reports are not sales letters or you
will more than likely lose a potential customer than gain a sale.
11. Create trivia quizzes on your site and place the answers in an
autoresponder. Your visitor will then be motivated to request your
autoresponder, and you will have a record of the visitors' email
addresses who took your quiz. Or create a contest and have any
visitors that enter send their responses to your autoresponder. Your
autoresponder can be set-up to send them a confirmation of their
entry.
12. Offer a trial version of your product. Give your prospects a
sample of your ebook, course, software, membership, etc. People who
are exposed to a little taste often end up wanting the whole pie.
You can also capture their email addresses when you offer them a
free trial from your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then make sure
to follow-up to try and close the sale.
13. Link to hidden pages on your autoresponder. For example, a
hidden page could be your affiliate page that contains graphics,
promotional articles, and text links that interested affiliates can
make use of. Inform visitors that they may have free access to your
affiliate page by simply requesting your autoresponder. You will
then gather a list of visitors who may be interested in becoming
your affiliates.
14. Use an autoresponder on your order page. Post a request form for
visitors to be notified of special offers or discounts in the
future. This creates a very effective mailing list that contains the
names of people who are already your customers.
15. Put your links page on your autoresponder. It should contain up
to fifty links that would be of particular interest to your
visitors. Make sure to add your own promotional copy at the top or
bottom of this page.
Now that you have proof that autoresponders can be used creatively,
see if you can come up with some brilliant ideas of your own!
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